Cvent Named a Leader in Gartner® Magic Quadrant™ for Event Marketing and Management Platforms for Second Consecutive Year

Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced that, for the second consecutive year, it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms. A complimentary copy of the report is available here.

In its companion report, Critical Capabilities for Event Marketing and Management Platforms, vendors were evaluated based on various Use Cases, including Hosted Conferences With Exhibitors, Hosted Conferences/Roadshows and Hosted Field Marketing Events.

In this report, Gartner states, “Based on a combination of interactions with Gartner clients and analyst market observations, the frequency and volume of field marketing events has grown dramatically in the last two years. This has led to a greater need for governance and compliance over global event programs.”

Gartner also states, “Vendors are rapidly advancing AI capabilities within their platform to support event marketers in the design and development of events, along with creating engaging experiences and providing depth of insight into event performance. Capabilities driving audience engagement and streamlining operations using AI continue to advance at rapid rates as market demands accelerate requirements for relationship building with attendees.”

Cvent recently unveiled its latest products and innovations at its customer and industry conference, Cvent CONNECT, further strengthening its robust platform capabilities. Several new solutions are purpose-built for field marketers and event professionals looking to tap into the power of AI, such as Snapshots – a new AI-powered feature that transforms the traditional event note-taking experience for attendees.

Other advancements include:

• CventIQ™ | CventIQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver more engaging, high-return experiences.
• Cvent Essentials | Cvent Essentials simplifies the planning and execution of smaller, frequent gatherings—like field marketing activations, internal meetings, client trainings, and executive networking experiences—without the complexity or cost of traditional event management tools.

"We are extremely proud to once again be named a Leader in the Gartner Magic Quadrant for Event Marketing and Management Platforms," said David Quattrone, Cvent Co-Founder and Chief Technology Officer. “Event programs today are more complex and integrated than ever. Powering each event type and format in one cohesive platform is no small feat—but it’s exactly what today’s ROI-obsessed, do-more-with-less environment requires. Cvent was purpose-built to meet that challenge. Our strategic acquisitions and focus on AI-driven enhancements reflect our commitment to empowering marketers and event professionals with a flexible, powerful platform that adapts to the unique needs of in-person experiences.”

For More Information

• Download a complimentary copy of the report here.
• Read more about this news on the Cvent blog here.
• Discover more of Cvent’s latest product updates here.

Gartner Disclaimer

Gartner®, Magic Quadrant™ for Event Marketing and Management Platforms, 10 June 2025, Christy Ferguson Et Al.

Gartner, Critical Capabilities for Event Marketing and Management Platforms, By Amy Jenkins, Precious Ozokpo, Halle Stern, Christy Ferguson, 10 June 2025 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product, or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automates and simplifies the event management lifecycle and maximizes the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250617885445/en/

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.